Body : Indiscriminate influence on values, taste and culture: using deceptive techniques mixing half truth and falsehoods, never telling everything, promising too much, highlighting the attractive side only; encouraging irresponsible spending and consumption presenting material comforts as all important; creating false values: putting man's independent thinking to sleep: manipulates our thinking: possible ways of countering the harmful effets: mental alertness; critical thinking: maintaining a proper senes of valuse in life.